Schererville, Indiana Web Design

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    Schererville, Indiana Web Design

    Having a website is one of the best ways to get leads for your Schererville, Indiana business. We will discuss why a website is important for your business, and how you can make sure that it's being seen by more eyes. Understanding why a website is so important can help you decide which type of website is right for your business.

     

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    Why a Website Is Important For Your Schererville Business

     

    Business Online Credibility

    First off, a website helps you gain credibility with customers. If you're trying to sell something online, then having a website is essential because it allows people to research what you have to offer before ever talking to you or visiting your store. This is especially true when competing in a city as diverse and thriving as Schererville. It also shows potential customers that you are serious about your business, and if they choose to do business with you, that their transactions will be secure. Having a site gives your business a professional look without all the hassle and headaches of opening up a brick-and-mortar location.

     

    Your Website Is Your Information Space

    Another reason why having a website is so important is because it allows you to interact with current and future clients on the internet. You can provide them information about your products and services, answer any questions they may have, and even give them updates about upcoming sales or promotions. You can also use social media as an avenue for communication between yourself and your customers, which shows that you're willing to hear what they have to say in order to improve your business.

    The biggest thing that keeps most websites from getting seen is because they don't spend enough time promoting themselves and proper upkeep. The first step in marketing your website is to make sure that it has quality content. This means using high-quality images, writing interesting blog posts, and publishing articles related to your industry. SEO is short for Search Engine Optimization. 

     

    On-page SEO or search engine optimization is very important. 

    There are several steps to help you optimize your page and make your website easier for Google to crawl. These include:

    • Using alt tags whenever possible.
    • Giving each image an appropriate title and description tag.
    • Putting links to your pages in your meta descriptions.
    • Adding internal links throughout your content.
    • Publishing new content regularly.
    • Providing external links to relevant sources.

     

    So what is a title tag? 

    Well, it's not actually a single tag; it's multiple tags that are combined together. Each of these tags has its own specific purpose. A title tag describes your page to users and search engines alike. It should be short and sweet, but descriptive.

     

    Here's an example of a title tag:

    It should be 65 characters or less and contain keywords that pertain to the page that you're creating. If you're creating a page for your company, then you could write it like this: "Bison Transport, Inc.: Bison Transport, Inc."

     

    If you were writing a review for the new movie, then you could write it like this: "John Wick 2: The Movie Review."

     

    A meta description, or meta tags, is what appears in the search results next to your web page link. It's an opportunity for you to summarize your page, which makes it easier for users to decide whether or not they want to visit your page.

     

    Some things to keep in mind when writing a meta description include:

    • Keep it under 150 characters.
    • Use keywords that are relevant to your content.
    • Make sure it's easy to understand.

     

    Remember, Google doesn't display everything in the search results, so you may only get a few. You can even use locations to build quality title tags. This allows users who are searching specifically for a local service to see your business name and contact information.

     

    You can add location info to your title tags to your meta data using the following format:

    <meta property="name" value="#yourcity_location">

    For example, this would create a title tag that reads: <meta property="name" value="Bison Transport Company, Inc. - Buffalo, NY"/>

     

    There are a lot of different factors that play into your ranking in search results. One of those is the number of backlinks that you have.

    A title tag could be as simple as using the H1 heading tag, which indicates that it's the main content on the page. Here's an example of a good title tag:

     

    This would create a title tag that reads: <h1>Heading 1</h1>.

    The H2 tag follows a similar pattern.

    <h2>H2 Headline </h2>

    And so on down the line.

    While using headings isn't mandatory, it's highly recommended that you do so. Using them helps Google know exactly what your content is about, which is critical when it comes to determining its rank.

     

    A Sitemap Can Help Your Website Rank By Communicating With Google

    Finally, you'll want to make sure that you create a sitemap for your website. Search engines love seeing this file because it tells them what pages are available for people to browse.

    Sitemaps are usually made up of XML files. If you're using WordPress, then there are plug-ins that you can use to automatically generate sitemaps for you. However, you can also simply go to Google Webmaster Tools and create a sitemap. You can also submit your sitemap to Yahoo! and Bing.

     

    Third Party SEO or External SEO

    This means that you need to partner with websites and directories in order to let other websites drive traffic to your site. Directories can be as simple as listing your website on Facebook, Google, and other listing services. This is known as a “Backlink.” You want as many high quality backlinks as possible so your website can get categorizes as an authority for your industry.

     

    Tech Moves FAST! Be Sure To Keep Up With Industry Updates.

    Lastly, you need to remember that the internet is always changing, and you need to keep up with what's happening. Everything from video marketing to SEO changes every day. Try to stay ahead of the curve, and you'll be able to reach more customers, drive traffic to your site, and boost sales.

     

    E-Commerce Websites Sites

    A website used to sell products is very powerful. Having the keys to that revenue stream is valuable. Here are a few reasons why you would not want to use popular ecommerce builders like Shopify or BigCommerce.

     

    Customization

    The first issue has to do with customization. While they have a large variety of templates, many small businesses and individuals want to have control over their website design. They don't want to be limited to a predefined template that can't be changed. For those companies, a custom designed website is essential.

     

    Security And Password Protection

    The second issue has to do with security. Many ecommerce platforms are vulnerable to hacking. So, while these sites might work well if you are selling a few items or if you are launching a brand, they won't work if you plan to sell hundreds of thousands of dollars worth of merchandise. That's because they aren't built with the security in mind.

     

    Website Design Pricing And Costs

    Next is price, and this is especially true for small businesses and solopreneurs. Most of them just cannot afford the monthly fees associated with an ecommerce platform. Templated E-Commerce sites look cheaper at first, but often their monthly fees are too expensive to be practical over the long run.

     

    In addition to that, ecommerce sites require a certain amount of technical expertise, so while it can seem cheaper to use an ecommerce platform, you soon realize that you need to hire someone to manage the website even if you use the builder. Our team can help you navigate which options work best for your business.

     

    WordPress Website Design

    We love WordPress! One platform that is very popular for ecommerce sites is WordPress. Many developers have created plugins that allow you to integrate ecommerce functionality directly within your existing content. There are also themes that have been developed specifically for ecommerce websites. WordPress also allows for easy content management with its own built-in CMS (Content Management System) that makes site changes seamless.

     

    By far, the best part about using WordPress for your ecommerce site is that you can easily install other apps that make your life much easier. For example, you can use a tool called WooCommerce to handle your online payments. Or, you might want to use a plug-in like Advanced Custom Fields to create customized fields for your products. The best part about wordpress is that if there are any modifications the code is open source and an on-site developer can login and make important edits to the source code.

     

    Schererville, Indiana City Data

    Schererville, Indiana is a central location between the NWI region and Chicago, Illinois. Schererville is a great location to start a business and compete online with your website. Pioneered by Nicholas Scherer in the 1800s, the city has had explosive commerce growth with many small businesses slowly growing into large corporations over time. Competing online in Schererville can be challenging because of the close proximity to other cities. Just a 10 minute drive and you can visit St. John, Hammond, Highland, and Dyer, IN. 

    The town of Schererville, Indiana has 29,646 people as of the 2020 census. It is located in Lake County right next to Porter County. Schererville is known as the "Crossroads" due to so many surrounding opportunities adjacent to it's borders. In 2007, Money Magazine ranking the town as one of the "100 Best Places To Live" in the USA.

     

    FAQs

    Is hosting necessary for my website?

    Yes, absolutely. Hosting is where your website lives on the web. Without hosting, your website will not exist on the internet. It needs to be online 24 hours a day and 7 days a week. If your website goes offline, clients or potential customers will not be able to access your product or service.

     

    How does hosting work?

    Hosting consists of two parts: storage and bandwidth. Storage refers to the amount of space required on a server to store your website's files (e.g., images, CSS stylesheets). Bandwidth refers to the amount of bandwidth (data transfer) needed by your website visitors. In general, most websites use 10-20GB of storage and 500MB of bandwidth per month. Larger E-Commerce sites will require more resources. 

     

    What is domain registration?

    Domain registration is where the owner of a domain name (such as bisontransport.com) registers it with an Internet Service Provider (ISP), such as NameCheap.com or GoDaddy.com. Once registered, the owner can use the domain name to host a website. Domain names cost $10 -$15 per year. We can take care of this for you with our domain partners.

     

    Who owns my domain name?

    Your domain name belongs to you, the registrant. You can change the person who owns it by updating the records in your WhoIs database.

     

    Do you need to supply your own content for our company to build a website?

    You can supply us with content in the initial stages and we can rewrite it for you with all the SEO tags for you to stand out above competitors.  We can also provide content to build your website. You do not need to provide any content or copy if you don't know where to start. We can provide copywriting services if you would like us to write content for your website.

     

    Can you make edits to my website after it has launched?

    Absolutely! We will set up a maintenance plan to make sure your site is secure and updated regularly. All our sites come with a 30-day support guarantee.

     

    Will my website rank once it is built?

    No matter how beautiful your website looks, if no one visits your site, it's worthless. First, we'll make sure that your website is optimized for search. Then, we'll begin implementing content marketing strategies to attract visitors from organic search. Depending on the competitiveness of your industry, you may need additional SEO to be competitive. 

     

    Who Owns My Website?

    You do! We hand over the keys right away to your site and make it convenient for you if you choose to ever migrate away from us. We can even supply you with a download file for your entire site if you need it.

    Why Us? Reasons to Choose a BAC Website

    We have been slinging website in Valparaiso and Northwest Indiana Since 2010!

    Search engine optimization is an absolute must! Every website we build comes with an online market strategy to put you at the top of search rankings and ahead of your competition.  

    We believe that any firm is only as good as their team. We use 100% USA based web designers, coders, content writers, and project managers, most are even local to Northwest Indiana!

    Every project comes with a customized project management timeline so you can be sure your website is designed as quickly and efficiently as possible. 

    Our sites integrate with Quickbooks and most CRM database systems. 

     

    We Take Time To Understand Your Customers!

    We can guide you to properly segment them in new ways to drive more sales!

    EVERY Website Comes With

    A Unique SEO Market Strategy To Drive Sales!

    What Our Clients Are Saying...

     

    Janelle Elwood

    Chamber Of Commerce Headshots

    They did a FANTASTIC job, start to finish. They are very active with the local Chamber of Commerce, and do anything that enables them to get involved in the community. 100% recommend BAC for any marketing needs!

    Chuck Green & LWAC Staff

    Acting 3rd Party Marketing Department

    I've worked with BAC for years and I couldn't be happier with the results that I have received. They came into our business and took time to understand our needs. They then made suggestions with data and analytics to back it up.

    Rocky Gray

    E-Commerce Website Design

    They built an awesome site that helped us conduct our fundraising online! They are very responsive and down to earth people!

    Chrissy Ennis

    Franchise Website Design & Social Strategy

    Our corporate franchise was pleased with the way they were able to match our color schemes and layouts at my Michigan City location.

    Michael D.

    Design & Videography

    They always do an awesome job! Our video got 50K views and is still climbing!

    Jack Brown
    Owner/Founder / JVB Holdings

    Acting 3rd Party Marketing Department

    Very responsive folks that do great work. I can call them anytime to make changes to our campaigns or if I have any new ideas to bounce off of them.

    Richard W.

    Social Media Mgmt & Event Marketing

    They help us plan our events and really go the extra mile for the zoo. I'm happy to work with them on projects!

    Chef Eddie Luick
    Owner, Executive Chef / Blue Point Seafood

    Social Media & Product Pricing Strategy

    They set us up for success helping us cost our food inventory as well as put controls in place for us to maximize our revenues. We also send them specials almost everyday for social media and they rarely miss a post.

    Jeff Biesen

    SEO Ranking

    They are great with keyword research and keep my site at the top of the search results!