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Valparaiso, IN

Capstone Coffee

Office coffee is one of the highest grossing products in the world. CSG wanted to leverage a new brand to emphasize their quality, superior supply-chain service, and distribution all while bringing their customers a cafe-house experience. Our team decided on a bold color scheme to ensure the boxes would be seen and recognizable. The final design blends curvy vectors with bold typeface.

 

capstone coffee brand cup with branded bag sitting on table

Cerulean Water

Water was the next obstacle to tackle in CSG's branding endeavor. The water was a natural spring water selling on the higher-end of the marketplace boasting a pure taste with a clean finish. We knew that the brand had to reflect that. We chose a double transparent label with blue hues and a vertical typeface.

 

a pixel art drawing of a squirtle pokemon

Bistro Brillante Branding & Merchandising

CSG had innovative new products but realized it was showing them in a traditional style often categorized as "boring" according to surveys conducted by their customers. We decided to give their micro markets a facelift with an Italian Bistro feel to draw the eye to attract more customers to their business.

 

Bistro Brillante Branding & Merchandising

CSG had innovative new products but realized it was showing them in a traditional style often categorized as "boring" according to surveys conducted by their customers. We decided to give their micro markets a facelift with an Italian Bistro feel to draw the eye to attract more customers to their business.